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Consumer perceptions

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Monday, 16 July 2018 09:00

Perceptions rule our lives and create our reality. They are the lenses through which we see the world. But we see only what we are conditioned to see and this limits our horizons. We don’t see with our eyes but with our brains. So, if we want to change everything, we must change our perceptions.


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Voter ignorance

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Monday, 09 July 2018 09:00

A healthy democracy requires an informed and engaged electorate. Yet, around the world, large segments of the population know little about contemporary policy debates or the basic workings of government. How then, can the public hold their elected officials accountable?


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Armchair critics

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Monday, 02 July 2018 09:00

It’s easy to yell gratuitous advice to those on the field of play when you are standing on the sidelines. It’s much harder, however, when you are in the thick of things, trying to do your best. As a society, we are quick to criticise but slow to praise and seem to delight in finding fault with others.


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Online identity

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Monday, 25 June 2018 09:00

My name is Paul Thomas and I can prove it. I can show you a passport with my name and photograph. Additionally, I can provide you with a driver’s licence with my name and picture. Also, I can flash any number of plastic cards with my name. Plus, I have a raft of commercial documents which bear my moniker and residential address.


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Vertical integration

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Monday, 18 June 2018 09:00

Imagine going to a doctor who is employed by a single pharmaceutical company. The doctor is financially incentivised to promote the company’s drugs and compensated on the number of scripts she writes. This distribution arrangement creates a conflict of interest and leads to the over-prescription of medications that are not the most appropriate for you and other patients.


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CEO Paul Thomas